Design Portfolio
A curated collection of branding, design, and visual storytelling crafted with intention, strategy, and heart.
City of Pasadena Marketing Campaign Proposal
Branding, Graphic Design, and Illustration by Barnabé Studio
Marketing Direction by The Social Impact Firm
Stock photos used in presentations.
Year
08/2024
Client
Barnabé Studio collaborated with The Social Impact Firm to develop the branding, graphic design, and illustration for the City of Pasadena’s Carbon-Free Campaign proposal. This initiative aimed to create a compelling visual identity and a strategic social media presence to promote Pasadena’s transition to clean energy.
Guided by The Social Impact Firm’s marketing direction, Barnabé Studio crafted a cohesive brand identity that aligned with the campaign’s sustainability goals. From logo design to digital assets, our work helped shape a modern, engaging proposal that effectively communicated the campaign’s vision to the community.
Marketing Materials
Client
The House LA
Year
03/2023
These Easter campaigns were developed for The House LA church, located in Los Angeles, under the direction of their in-house creative director. The visual tone was inspired by their preference for bright, playful color palettes and illustration styles that reflect the joyful spirit of Easter.
Working closely with their team, I translated the creative direction into a cohesive campaign across multiple platforms. This included billboard design, church event flyers, and digital graphics for social media. My focus was on ensuring consistency in branding, messaging, and visual flow tailored for faith-based audiences and Easter outreach in Los Angeles.
Year
03/2025
Book Cover
Living in God’s Fullness is a 30-day devotional designed to help readers grow closer to God and hear His loving voice. The design process centered on creating a peaceful, clean, and uplifting experience — visually and spiritually.
The client envisioned a nature-inspired theme that reflected stillness, connection, and spiritual growth. They specifically requested tree illustrations and a calm, minimal aesthetic. I translated this vision into a hand-drawn line art cover paired with modern, elegant typography.
This project included:
A minimalist, tree-focused cover illustration based on the client’s request, symbolizing peace, growth, and rootedness.
A timeless design approach that aligned with the devotional’s heart: drawing near to God through stillness and presence.
Merch
Created for The Mill, a business venue rooted in community, this merch concept was designed to spark connection and reflect the heart of the space. Each piece features clean, intentional design meant to bring people together through meaningful visuals and brand storytelling.
Poster
This piece was created as part of a graphic design project focused on raising awareness about the global issue of child trafficking. The goal was to use bold, minimal visuals and a strong message to advocate for change and spread awareness in a way that is both eye-catching and thought-provoking.
The orange color palette was chosen to symbolize urgency and hope — it stands out while remaining warm and human.
The composition uses intentional white space and clear typography to keep the message front and center.
Illustrative elements suggest innocence and vulnerability, contrasted with bold text to call for protection and action.
Client
Alyssa Foley
Year
01/2024
Branding
For artist Alyssa Foley’s single releases Pull Me Close and The Psalm, Barnabé Studio was brought in to create a visual brand identity that reflected the emotional tone of her music. Alyssa had a strong creative vision and wanted artwork that visually aligned with her lyrics through meaningful illustration.
Contributions included:
Promotional photography for use across Spotify, YouTube, and social media platforms
Cover art design for each single, using custom illustrations layered with stock photography backgrounds
Visual storytelling through line work and composition to match each song’s atmosphere
Lyric video creation to visually extend each song’s narrative
Reels and short-form video content for promotion across Instagram, Facebook, and YouTube Shorts
The result was a cohesive artist aesthetic that elevated her presence online and helped her connect more deeply with her audience.
Client
Michelle Lutz
Year
03/2024
Branding
Full creative direction and design support for the single The Father’s Love. The artist requested a hands-off experience, entrusting Barnabé Studio to shape the entire visual identity for the release.
The project included:
Creative concept development based on the song’s heart and message
Cover art design with a focus on warmth, faith, and intimacy
Website updates to align the artist’s online presence with the new release
Lyric video design for YouTube and social media rollout
This end-to-end project allowed the artist to focus fully on the music while Barnabé Studio created a cohesive and timeless visual campaign across all platforms.
